The Truth About SEO Hosting : How NOT to Screw Up When Building Your Own Backlink Network
You’ve heard of SEO Hosting and you think that can help your website get a higher ranking in the search engines, especially Google. But before we get into the nitty-gritty, lets get talking a little about the events that led to SEO Web Hosting becoming really big.
There are numerous SEO Hosts sprouting up all over the web. Some have been in the business for years while many have jumped on to this SEO-targetted gravy train just recently. What do you look for in a good SEO Hosting company?
We’ll get into SEO hosting (or Multiple C-Class IP Hosting, another term you might have picked up) in a bit. And then, we’ll also let you in on a secret : how there’s an even better (and safer) way to host sites than traditional seo webhosting.
But, first, lets go back a bit in time.
Circa April 2011. Post-Panda Devastation
The Google Panda algorithm update has rolled like a juggernaut over innumerable websites the previous month, trashing them for carrying low quality content – scraped, spun, thin content (sometimes auto-generated, sometimes outsourced to third-world content churning factories).
The penalty has affected a lot of thin sites with low quality content as well as big content farms – sites that had thousands of pages of scraped/poorly-rewritten content. Content is suddenly a bigger king than it had been before. Of course, this would need a lot of elbow grease to produce original content or sufficiently deep pockets to hire good writers
But it is doable. Resource intensive but doable.
Cut to: March 2012. The Year of the Penguin
Here’s Mr. Nervous Webmaster, whose website – filled with original. helpful content – has not been getting any Google love as it wallows in the SERPS, buried deep within the results. Nothing would make him happier than to see his site emerge from the murky cesspool of failing websites.
So he reads a lot of SEO blogs, buy a WSO (or two) by some shadowy, ninja SEO guru, shoots the shit in some blackhat forums, arms himself with some kick-ass blackhat link building tools and gets to work.
After making sure he has decent content on his site (and that it passes the Copyscape plagiarism check), he starts
building buying links. There are a lot of people selling all kinds of links – from spammy comment & forum links to links from large, high-PR blog networks.
His site starts gaining some traction, starts moving up the ranks, even cracks the top ten for some high-searched keywords, things are looking good. He throws more money into getting links from the blog networks, But then – BOOM – the Penguin is upon him.
Google’s Penguin update massacres sites left, right and center. The Penguin update penalizes sites for low low quality link profiles or unnatural link profiles. Like links from forum profiles or from blog networks.
Suddenly it seems that all his ranking efforts will be futile. He knows he needs lots of links to rank high but since he’s a small player, he just cannot compete with the big boys in his industry who are more adept at getting the ‘good links’ from reputable sites.
To build the kind of links Google wants will take years of hard work if he builds them naturally. And by then the algorithm would have changed and he would again be running behind, constantly playing catch-up with Google’s policies.
He is at his wits’ end and does not know how to rank from here. Every time he takes one step forward, Google bitch-slaps him two steps back.
Jedi Webmasters Strike Back : Enter SEO Hosting and Private Networks
If you are in the same boat as Mr. Nervous Webmaster, you can no longer buy links from blog networks and expect to get any ranking love from Google. It’s easy for Google to spot the footprints of these big blog networks that sell links to thousands of website owners – and then deindex entire networks AND penalize the sites that have links pointing to them from these paid link networks.
Several high-profile link-selling networks like BMR (BuildMyRank), Linkvana, SEOLinkVine, ArticleRanks etc were wiped out by Google. And along with them went the rankings of thousands of sites that depended on organic search traffic from Google in order to be profitable.
The Penguin algorithm attacked unnatural links and downgraded sites that had links coming in from these link networks and even from spammy link neighborhoods
Google’s Penguin update also penalized websites that were over-optimizing the anchor text of the links pointing to them. A large percentage of same or very similar anchor text alerted Google that these links were built unnaturally.
So what are webmasters supposed to do now?
According to Google, you should not buy any links to your site. Instead, you should just concentrate on writing great content. And then wait for links to build up naturally as your site is discovered by visitors and then gets talked about and shared with others on the internet. Google expressly forbids you to build or buy links in order to improve your website’s ranking.
So, if you follow Google, you should just build it (the website) – and they (the visitors & the links) will come.
Here’s what Danny Sullivan of SearchEngineland.com wrote on Matt Cutts’ blog (Matt is Head of Google’s Web Spam team):
Google basically doesn’t want people trying to build links any longer, despite that having been Google advice for many years.
So just say that. Just say any attempt to actively build links might get someone banned in Google. That would sure make things easier.
Of course, the fact that Google still largely depends on links for how to rank sites sure makes that tough for the many sites that simply do not rank well for some terms. They’re supposed to just hope that magically, they’ll naturally earn links that help them achieve a decent ranking.
Yes, that does work for many sites. But many others, deserving sites, don’t have that work for them. And so…. what?
So what really is SEO Hosting?
Enter Seo Hosting. It’s not a new kid on the block – been around a few years now but it’s suddenly gained popularity.
Because you still need links to rank and with Google going hammer and tongs after big link farms, the savvy webmasters are creating their own private link networks by building a large number of websites that would link back to their main, money-making sites. Working under the radar, by controlling their own back link network, they hope to stay away from Google’s prying eyes while at the same time passing link juice to rank their main sites.
SEO Hosting is specialized hosting by some website hosting companies in which you are provided multiple IP addresses to host your websites, where each IP address has a different C-Class (hence the term – Multiple C-Class Hosting). This is done in order to
When you host your sites with a regular host, whether you take shared hosting or a dedicated server, you are normally assigned one IP address for all your sites. Maybe 2-3 for your dedicated server. You can buy more IPs but when buying from the same host, you normally get IPs in the same C-class.
Short Class on C-Class
When you host a website with a web host, your domain receives an IP address on a web server. You can think of an IP address as being just like a postal address because this is what helps people locate your site on the Internet.
IP addresses are composed of four different sections, each of which is called a class. These four classes in an IP address are given the letters A, B, C, and D. IP addresses are written in the format A.B.C.D. The A Class of an IP address is the first selection of numbers, the B Class is the second, and so on. In the example given below, 172 is is the A-Class, 16 is the B-Class, 254 is the C-Class and 1 is the D-Class of the IP address.
When you are hosting your network of sites on a regular host, you generally get all IPs that have the same A, B and C-Class and different D-Class. If you were to set up all the websites in your network on a single host with each site having the same A, B & C-Class in the IP, and then proceed to build backlinks from these sites to one of your main money sites, you would almost definitely be flagged by Google as trying to game your rankings by building unnatural links.
e.g. If all your back links came from sites with IP address 172.16.254.x where ‘x’ could be 1, 2, 3, 4 etc, then Google will probably flag these links as unnatural. Natural links don’t all come from many websites hosted in the same server cluster – they come from different websites, hosted at different locations and different servers with different IP addresses.
Since we want the links to appear natural to Google, the link building has to follow the same pattern one sees with natural link growth.
The smart way to build backlinks is to host your sites with different C-class IPs, thereby showing Google that there is diversity in your links and that they are not all coming from the same web server. When two IP addresses have different C-Class and D-Class IPs, each address is said to be a part of a different C-Class IP.
How SEO Hosting Helps Build Links and Avoid Google Penalties
The reason behind this is actually quite simple, when building a network of interlinking websites, it is quite easy for search engines to spot the footprints of a network and delist all the websites in the network. As you already know, IP stands for Internet Protocol. Each and every website that is active on the internet has an IP on a server.
After recent Google Penguin algorithm updates. It is important to make sure that the majority of your back-links are from different locations, both in terms of IP address as well as geo-location.
It is currently generally agreed among SEO gurus that having backlinks from a wide range of IPs and that too from different class-C or class-B IPs is one of the most important factors in a high ranking result in the search engines.
A Better, More Secure Way to Host Your Backlink Network than SEO Hosting – For the Paranoid PBN makers
The problem with hosting with prominent SEO Hosts who advertise widely and appear on the top of the SERPS is that it’s quite easy for Google to detect their network of servers and start looking much more closely at the websites hosted on them. Especially the SEO Hosts who are purely ofering seo hosting with multiple C-Class IPs.
They haven’t done it so far but that’s no argument against them taking action in the near future.
Google hates people who try to game links and SEO Hosts – with their business model that facilitates the creation of a private backlink network – could soon be facing the heat from Google. And once these IPs get black listed by Google, anyone hosting their sites with these SEO hosts might soon find their sites penalized.
There are two kinds of SEO Hosting scenarios. You could end up with either of these, depending on how you proceed from here –
A website where majority of its back links are coming from the same data center and has only different C-Classes (172.162.1.x , 172.162.2.x and 172.162.4.x)
A website where the back links come from different data centers, each IP is owned by a different company and they are scattered across the world.
Now the first scenario is where the danger exists of Google catching on and focusing on websites hosted on these IPs. Since different hosts are allotted different C-Class IPs, it’ll be easy for Google to zero in on these IPs and the websites using them.
Scenario 2 is where Google can never tell if the link is unnatural based just on the IP address. Scenario 2 is how natural links are built on the web. From websites spread across data centers, across IPs including different A-Class and B-Class IPs.
There are two ways to get to Scenario Two: One, instead of regular Multiple C-Class SEO Hosting (what most SEO Hosts offer), go with advanced SEO hosting that only a few seo hosts are currently offering. One of the best known is Smart Seo Hosting who offer you Multiple A-Class as well as B-Class IPs in addition to the regular Multiple C-Class IPs.
As they state on their web site:
We provide access to 90+ Data Centers with a single click of a button. You can simply host your domains on different IPs owned by different companies and hosted on different data centers. We add fresh new IPs to our list every week and we are in constant negotiations with new data centers to obtain IPs and put our servers in their facilities. If a search engine decides to black list our IP range they have to black list the whole Internet!
Their rates are not cheap but you pay for the convenience of managing your entire network from one place.
Another safer way to purchase SEO Hosting is to buy it from regular hosts who are offering this as an additional service. Take TurnkeyInternet.net for instance. They offer regular shared hosting plus VPS and dedicated servers and they also offer SEO hosting plans. Using a hosting service like this mixes in your sites among thousands of other sites that are being hosted the regular way.
This host can never be penalized by Google as that will lead to legitimate sites using regular hosting to be penalized as well. By merging in with regular hosted sites, you will continue to fly under the radar – unless you do some stupid thing with your content or linking structure or display some very obvious foot print to Google. But one thing is sure – you will not be penalized for your hosting.
Some paranoid marketers prefer to not buy hosting from any of the typical SEO hosts who advertise themselves as SEO Hosts and can be found on the first page of the SERPS when searching for ‘seo hosting” and related terms. Their reasoning is that by efficient – and blatant – advertising they are just putting themselves in Google’s cross-hairs and it’s just a matter of time before the Big G pulls the trigger.
If you have access to some help or can handle it yourself, a cheaper alternative is to create your own SEO Hosting to host your link network sites.
Your Own Custom SEO Hosting Solution
Go and buy multiple shared hosting accounts. You can get great deals – $1-$2 a month deals by lots of web hosts are almost always available. Check out forums like webhostingtalk.com for locating these deals. You can find many here.
Managing so many accounts can be a pain but if your network isn’t too big right now, you can use this option and build out your back link network. This will definitely turn out cheaper than taking something like SmartSeoHosting – but more time would be needed for managing different hosting accounts.
This is actually the perfect way to build your network.
By using shared hosting accounts your network sites meld in with other regular sites and by ensuring you purchase these hosting accounts situated in different data centers in different cities, you are on your way to build a perfectly natural (looking) back link network.
Just make sure when buying these shared hosting plans that you select the plans that allow unlimited add-on domains. By having that option, you can bring down your seo hosting costs even more.
Once you have built a network of sites to provide link support to one niche site, you can build another network of sites using these same shared hosting plans. Only in this case you will be linking out to another niche site.
e.g. If you have 50 websites in a niche set up on your SEO host, each with at least a different C-Class IP address, then you could build out another 50 websites in a different niche but on the same SEO host that link out to a different money site. This way you can get the most out of your SEO hosting costs.
This way you can start accumulating these shared hosting accounts and as your sites start ranking higher in the SERPS and earning some cash, you can invest in more of these accounts.
When you are at a more mature level in building these back link networks, then you should consider mixing in your shared SEO hosting accounts with specialized SEO hosting accounts like those of Smart Seo Hosting. A mix like that of different kinds of SEO Hosting – specialized as well as custom made – will be almost impossible for Google to sniff out as there will not be any specific footprint created.
This, then, would be the best SEO hosting possible.
So go out and start building